By Tom Moberly, 08 August 2011
Practices should expect a 50% increase in patients presenting with such symptoms, equivalent to around three additional patients each month.
The government plans to run a national bowel cancer awareness campaign in England for eight weeks from the end of January 2012. As part of the campaign people with persistent symptoms will be encouraged to see their GP.
When a similar campaign was piloted in the South West and East of England in January this year, there was a 50% increase of people presenting to GPs with relevant symptoms. The majority of these additional presentations were among those aged over 50 years old.
In a letter to health trust chief executives last week, NHS medical director Professor Bruce Keogh said that, on the basis of findings from the pilots, secondary care services should prepare for an increase in workload.
But, he added: ?The impact on primary care of the trial campaign seemed very manageable ? evidence suggests that practices will see an additional three patients each month.?
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Source: http://www.gponline.com/channel/news/article/1083911/bowel-cancer-awareness-campaign-launch-january/
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